House of Bricks:
Execution is the Strategy
Execution is the Strategy
Strategy. Sales. People. Capital. Exit.
Built for Founders. Backed by Operators.
Built for Founders. Backed by Operators.
We don't talk about theory. We build traction.
If you're a founder stuck between a good idea and real growth,
you don't need another strategy session.
You need execution. That's what we do.
Let's Build!
If you're a founder stuck between a good idea and real growth,
you don't need another strategy session.
You need execution. That's what we do.
Let's Build!
About the House of Bricks
House of Bricks® started as a podcast. One mic. One message: tell the truth about what it takes to scale.
No fluff. No fluffers. Just founders who wanted more than advice. They wanted outcomes.
No fluff. No fluffers. Just founders who wanted more than advice. They wanted outcomes.
So we built it:
A full-stack growth platform
A battle-tested operating system
A relationship capital ecosystem
Alignment with founders we serve
We help execution-minded founders grow revenue, scale their team, raise capital, and prepare for exit.
Our system is called
S.O.S.™ – the S.I.M.P.L.E. Operating System:
Strategy. Innovation. Measurement. People. Leverage. Execution.
Everything runs inside Notion.
And yes, we use it ourselves.
We don’t just plan with you.
We build with you — Brick by Brick®.
And yes, we use it ourselves.
We don’t just plan with you.
We build with you — Brick by Brick®.
The Real Problems Founders Face
Inefficient Prospecting
Inconsistent Revenue Growth
Founder
Bottlenecks
Bottlenecks
Scaling
Constraints
Constraints
Lack of Scalable Systems & Processes
Fundraising Roadblocks
Our Solution
A Full-Stack Growth Execution Platform
We scale what founders can't:
Sales
Execution
Execution
LinkedIn + AI + Cold email systems
Capital Readiness
Valuations, investor outreach, and storytelling
Exit
Readiness
Readiness
Building toward liquidity from day one
People
&
Process
&
Process
Hiring, training, and operating with clarity
S.I.M.P.L.E. Operating System™
A full operating system inside Notion
House of
Bricks Community
Bricks Community
Founders, operators, and mentors
Who We Serve
We work with execution-minded founders who:
- Are generating $500K–$5M in annual revenue
- Operate in SaaS, B2B services, trades, or home improvement
- Want to raise capital or prepare for exit
- Value systems, not hacks
- Are willing to do the work
We also work with veteran entrepreneurs ready to write the next chapter of their mission — in the boardroom, not the battlefield.
S.O.S.™ — S.I.M.P.L.E. Operating System
Our system wasn’t built in a vacuum.
It was forged in the middle of real growth problems.
We built it for ourselves — and now we deploy it for others.
It was forged in the middle of real growth problems.
We built it for ourselves — and now we deploy it for others.
Strategy
Clear priorities. Zero noise. Focus on what moves the needle.
Innovation
Rapid testing cycles. Faster learning. Immediate pivots when needed.
Measurement
Weekly KPIs that matter. Actionable insights, not vanity metrics.
People
Strategic hiring. Effective training. Leadership that inspires performance.
Leverage
Optimize tools, time, and talent. Do more with less.
Execution
Weekly accountability. Defined roles. Transparent progress tracking in Notion.
The Five Core Bricks
These are the pillars of everything we do:
1
Test. Fail. Learn. Grow.™ Flywheel
This is the founder’s path. You don’t learn unless you launch. We help you do both.
2
Relationship Capital Flywheel
Founders, mentors, investors, peers. Execution is easier with the right tribe.
3
Veteran Mission – Battlefield to Boardroom®
We help veteran entrepreneurs transition from military leadership to startup growth — with clarity and a team.
4
S.O.S.™ – S.I.M.P.L.E. Operating System
Real structure. Real dashboards. Real traction.
5
Train to Hire™ – Recruiting as a Service
You don’t need a recruiter. You need to know how to hire right the first time. We teach that.
The House Of Bricks Community
Founders need more than funding — they need a tribe.
The House of Bricks Community is built for people who want to execute — not just talk.
Inside you'll find:
It's ok to be independent, but you don't have to do it alone.
Giving Back - Supporting Veterans in Business
Profit Sharing
A percentage of profits reinvested in veteran-led businesses.
Advisory Access
Free or subsidized services for veterans transitioning to entrepreneurship.
Led by Veterans
Designed and driven by military veterans on our team.
Our Experience:
Founders, Operators, Investors
(check stats below)
Founders, Operators, Investors
(check stats below)
We’ve built, scaled, and exited — and now we’re helping others do the same.
Combined Track Record:
30+
companies advised
7
successful exits
$8B+
in M&A
$35B+
in enterprise revenue managed
600+
founder calls
500+
pitch decks reviewed
Our team has led GTM for hyper growth SaaS, healthcare, mortgage, scaled manufacturing ops, turned around PE-backed companies, and raised capital across venture, corporate, and family office ecosystems.
When we say we understand scale, exit, and execution — we mean it.
Meet the Team
Adam House Sr. Founder/CEO
- 7X Founder / 3 Exits
- 27+ years C-level experience
- President – Sales Transformation Group
- SVP Rocket Companies (Rocket Mortgage)
- Founder/CEO – QualMetrix, a healthcare analytics platform
- Founder/CEO Velocitude, a mobile tech platform (Acquired by Akamai)
- Founder – DMA International (Acquired by V12 Group)
- Co-owner & player - Rochester RazorSharks basketball team
Bill Joll
COO
COO
- 30+ years of diverse industry and functional expertise in operations, marketing, technology, and Big Data
- COO – Sales Transformation Group
- Head of Worldwide Sales – Blackridge
- President – QualMetrix
- President & CEO – ISC8, a provider of cybersecurity solutions
- President – Velocitude (Acquired by Akamai)
- President & CEO – On2 Technologies (Acquired by Google)
Paul Riedner
CIO
CIO
- Veteran Entrepreneur: Brings leadership and resilience from his military background
- Community Builder: Expertise in fostering and growing vibrant entrepreneurial communities
- Startup Innovator: Specializes in driving growth and innovation in early-stage businesses
- Strategic Connector: Expert in aligning visionary ideas with practical execution
Michael Kainatsky
CSO
CSO
- Sales Leader: Expert in driving revenue growth and sales performance
- Sales Optimization: Specializes in refining sales processes for maximum efficiency
- Growth Facilitator: Proven success in expanding market reach and boosting profitability
- LinkedIn Growth Leader: Proven success in expanding audience reach and engagement.
- 27K Followers on LinkedIn with a highly engaged professional network.
- 7.5M Impressions on Posts in 2024, driving brand visibility and thought leadership.
Advisory Board
You don't need another consultant. You need people who've built before.
Our Advisory Board is made up of high-level operators and investors who bring decades of hands-on experience.
They’re not here for optics.
They’re here to help founders execute.
Our Advisory Board is made up of high-level operators and investors who bring decades of hands-on experience.
They’re not here for optics.
They’re here to help founders execute.
Ryan McKindles
Healthcare VC and operator. Built Healthrise to serve 25+ health systems and $35B in revenue. Managing Partner at Caduceus Capital. Legal, operational, and founder-focused.
Tim Cripsey
CTO at NETFORM. 30+ years in engineering and manufacturing leadership. Patented technologist. Operator with real-world insight into scaling industrial systems.
Jeremy Segal
EVP of Corporate Development at Progress. Over $8B in acquisitions. Led deals at Akamai and LogMeIn. Strategic thinker with a nose for high-value exits.
Jon Wright
Private equity veteran. Has guided founders through high-stakes growth, restructuring, and exit. Brings sharp investor alignment and operating empathy.
