TROY, MICHIGAN - JUNE 2025 - (USAnews.com) — House of Bricks® proudly announces the national launch of
What the Truck (WTT) a Veteran-led, Veteran-empowering initiative designed to move beyond symbolic support and into direct action. At the center of the campaign: a custom-built
Tuscany Black Ops Ford Raptor, wrapped in purpose and patriotism. But this isn’t just a truck, it's a
mobile movement built to reconnect Veterans with a tribe, transition them into civilian leadership roles, and help them build new futures through entrepreneurship, business mentorship, and community. “You can’t say you support Veterans and not show up for them,” said
Adam House Sr., Founder of House of Bricks®. WTT is more than a tribute, it's a platform. We’re not building followers. We’re building futures. Brick by Brick®.”