WHAT THE TRUCK?
From Combat to Community.
From the Battlefield to the Boardroom.
From Isolation to Impact.
WTF Is WTT?
It’s not a truck.
It’s a movement.
A 100-year ripple that began with George Hulst Jr. a WWII veteran, quiet servant, and my grandfather.
As a kid, I sat beside him in the American Legion Hall, inhaling secondhand smoke and hearing Bingo numbers crackle through the mic.
I didn’t realize it then, but legacy was taking root.
He didn’t want recognition.
He just wanted to serve.
And now, 100 years later, that seed has become What The Truck (WTT) a rolling platform built to show Veterans they’re not forgotten.
Not in memory.
Not in action.
WHY WE BUILT THIS
$577 million.
That’s what the VA will spend this year on suicide prevention.
And yet, the Veteran suicide rate continues to rise.
We’ve built systems, launched campaigns, formed task forces and still, too many Veterans wake up feeling alone.
WTT was built for one reason: To change that.
This Black Ops Ford Raptor isn’t a donation.
It’s a vehicle.
A command center.
A message that we Give a Truck.
Not in words. In wheels. In action.
THE MISSION
To empower Veterans to transition from the battlefield to the boardroom, Brick by Brick®.
Most programs stop at “Thank you for your service.”
We start there.
WTT serves as a mobile platform for:


Entrepreneurial Mentorship
Career
Coaching
Capital
Access
Tactical
Tools
Mental Health Advocacy
Relationship
Capital
Real
Community
DRIVING AWARENESS WITH ACTION
WTT travels to veteran hubs, universities, and business events, bridging the gap between isolation and impact.
Because one Veteran lost to suicide is one too many.
We’re not here for optics or polished campaigns.
We’re here for the one who stopped returning calls.
The one holding it all together alone.
The one who’s given all they had and needs to know someone gives a damn.
THE PROBLEM
45
Veterans take their own
life every single day
70%
of Veterans in the VA system are
prescribed dangerous psychotropics
Proven treatments like psychedelics, hyperbarics, cannabis are ignored or criminalized
Most veteran transition support ends with “good luck”
We’re not interested in being another line item.
We’re building a platform that drives real outcomes, one life at a time.
VISION FOR 2026
We’re just getting started.
12 WTT trucks deployed across the country by 2026
Each one a mobile platform
connecting Veterans to
life-changing support
and opportunity.
HOW YOU CAN HELP
Join our
Substack
For real stories, tactical tools, and updates from the movement
Sponsor a
Truck
Back our next build
Help us scale

Support a Veteran Founder
Invest in mentorship and career support for someone who served
Share the
Mission
Help us make WTT a national movement that shows up where the pain lives.
THE MOVEMENT CONTINUES
“You can’t say you support Veterans and not show up for them.”
— Adam House Sr., Founder of House of Bricks®
WTT is our answer.
Not a charity.
Not a pitch.
A movement.
A platform.
A vehicle to say:
We Give a Truck.
Brick by Brick®.
If I died today, I could finally say I found it.
Not success.
Not titles.
Not exits or assets.
Purpose.
Legacy.
The kind that outlives you.
The kind that your sons can carry.
The kind that impacts generations.
Set aside everything I’ve built, if it fades, let it.
This won’t.
This is the mission.
This is the movement.
And we will not fail.
Brick by Brick®.
Vet by Vet.
A ripple becomes a wave.
We’re not chasing numbers.
We’re chasing that one life we can impact today.
Because that’s how it starts.
— Adam House Sr.
Founder, House of Bricks®
We Give a Truck.
Become an Exclusive Sponsorship Partner
Drive Real Impact. Get Recognized.
We’re kicking off a powerful new initiative this July 4th — gifting a fully customized Tuscany Black Ops Ford Raptor to Special Forces veteran SFC Josh Kent.
As our Exclusive Sponsorship Partner, your brand will ride with us from the very beginning. Your logo will be featured on the truck itself and included in all promotional assets moving forward.
You’ll receive exposure through:
  • National press coverage and media outreach
  • Video content and viral reels shared across social media
  • Features in our Substack publications
  • Mentions in future promotions with high-profile veteran orgs and Tuscany Black Ops
This is a movement. Your brand can be part of the founding story.
POWERED BY PARTNERSHIP
Special thanks to Sintra Mortgage
Whose leadership and belief in our mission help make this possible.
Founder's Vision
"Serving Veterans isn't a pitch, it's our promise.
We're proud to stand with House of Bricks to create real opportunity for those who've served."
Anxhelo Gegprifti, Founder of Sintra Mortgage
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