House of Bricks:
Advisory Services
Advisory Services
Strategy. Sales. People. Capital. Exit.
Built for Founders. Backed by Operators.
Built for Founders. Backed by Operators.
A Full-Stack Growth Execution Platform
We scale what founders can't:
Sales
Execution
Execution
LinkedIn + AI + Cold email systems
Capital Readiness
Valuations, investor outreach, and storytelling
Exit
Readiness
Readiness
Building toward liquidity from day one
People
&
Process
&
Process
Hiring, training, and operating with clarity
S.I.M.P.L.E. Operating System™
A full operating system inside Notion
Who We Serve
We work with execution-minded founders who:
- Are generating $500K–$5M in annual revenue
- Operate in SaaS, B2B services, trades, or home improvement
- Want to raise capital or prepare for exit
- Value systems, not hacks
- Are willing to do the work
We also work with veteran entrepreneurs ready to write the next chapter of their mission — in the boardroom, not the battlefield.
S.O.S.™ — S.I.M.P.L.E. Operating System
Our system wasn’t built in a vacuum.
It was forged in the middle of real growth problems.
We built it for ourselves — and now we deploy it for others.
It was forged in the middle of real growth problems.
We built it for ourselves — and now we deploy it for others.
Strategy
Clear priorities. Zero noise. Focus on what moves the needle.
Innovation
Rapid testing cycles. Faster learning. Immediate pivots when needed.
Measurement
Weekly KPIs that matter. Actionable insights, not vanity metrics.
People
Strategic hiring. Effective training. Leadership that inspires performance.
Leverage
Optimize tools, time, and talent. Do more with less.
Execution
Weekly accountability. Defined roles. Transparent progress tracking in Notion.
Our Experience:
Founders, Operators, Investors
Founders, Operators, Investors
We’ve built, scaled, and exited — and now we’re helping others do the same.
Combined Track Record:
30+
companies advised
7
successful exits
$8B+
in M&A
$35B+
in enterprise revenue managed
600+
founder calls
500+
pitch decks reviewed
Our team has led GTM for hyper growth SaaS, healthcare, mortgage, scaled manufacturing ops, turned around PE-backed companies, and raised capital across venture, corporate, and family office ecosystems.
When we say we understand scale, exit, and execution — we mean it.
Meet the Team
Adam House Sr. Founder/CEO
- 7X Founder / 3 Exits
- 27+ years C-level experience
- President – Sales Transformation Group
- SVP Rocket Companies (Rocket Mortgage)
- Founder/CEO – QualMetrix, a healthcare analytics platform
- Founder/CEO Velocitude, a mobile tech platform (Acquired by Akamai)
- Founder – DMA International (Acquired by V12 Group)
- Co-owner & player - Rochester RazorSharks basketball team
Bill Joll
COO
COO
- 30+ years of diverse industry and functional expertise in operations, marketing, technology, and Big Data
- COO – Sales Transformation Group
- Head of Worldwide Sales – Blackridge
- President – QualMetrix
- President & CEO – ISC8, a provider of cybersecurity solutions
- President – Velocitude (Acquired by Akamai)
- President & CEO – On2 Technologies (Acquired by Google)
Paul Riedner
CIO
CIO
- Veteran Entrepreneur: Brings leadership and resilience from his military background
- Community Builder: Expertise in fostering and growing vibrant entrepreneurial communities
- Startup Innovator: Specializes in driving growth and innovation in early-stage businesses
- Strategic Connector: Expert in aligning visionary ideas with practical execution
Advisory Board
You don't need another consultant. You need people who've built before.
Our Advisory Board is made up of high-level operators and investors who bring decades of hands-on experience.
They’re not here for optics.
They’re here to help founders execute.
Our Advisory Board is made up of high-level operators and investors who bring decades of hands-on experience.
They’re not here for optics.
They’re here to help founders execute.
Ryan McKindles
Healthcare VC and operator. Built Healthrise to serve 25+ health systems and $35B in revenue. Managing Partner at Caduceus Capital. Legal, operational, and founder-focused.
Tim Cripsey
CTO at NETFORM. 30+ years in engineering and manufacturing leadership. Patented technologist. Operator with real-world insight into scaling industrial systems.
Jeremy Segal
EVP of Corporate Development at Progress. Over $8B in acquisitions. Led deals at Akamai and LogMeIn. Strategic thinker with a nose for high-value exits.
Jon Wright
Private equity veteran. Has guided founders through high-stakes growth, restructuring, and exit. Brings sharp investor alignment and operating empathy.